Kim Constable is an all-around success story. At an age when many are still trying to build their careers, the 42-year-old is the CEO and founder of The Sculpted Vegan, an online bodybuilding platform for women that rakes in millions of dollars. And she has built this company with zero investment and practically no following on social media.
“I knew what kind of brand I wanted to create right from the outset,” says the charismatic mom of four. “A brand infused with integrity, strength, compassion, and growth. These words are at the heart of all aspects of my business, from logos and concepts to programs and community.”
Over the last three years, the Belfast-based entrepreneur has helped thousands of women build both muscle and confidence by doing what she does best – speaking from experience and a place of love.
“Right from the start, I focus on supporting and serving my clients. When someone tries something new, they are vulnerable. When you are there for them, loving them and supporting them when they can’t support themselves, you create loyal fans eager to tell others about their experience.”
Bulking up as a vegan
Constable has been fascinated by muscular physiques since she was a little girl growing up in a small village outside Belfast. She would spend hours looking through her dad’s bodybuilding magazines, admiring the power behind the buff bodies on the glossy pages.
Years later, when Constable decided she was too thin, it was those magazines that flashed back into her mind. “I was a qualified yoga instructor on a diet of 1200 calories per day. While I was fit, I started to notice that the skin on my glutes was getting loose. And the only way to get the tone back was to fill it in with muscle.”
Despite her determination to bulk up, Constable soon hit a roadblock – she was vegan. The misconception at the time – and even today – is that it is impossible to build muscle without consuming animal products. Unable to find any information on the internet to the contrary, Constable set out to debunk this myth.
After painstaking research, she came up with a plant-based diet to complement her workouts. And as she watched herself get ripped over the next four years, she tweaked her nutritional plan for optimal results.
The Sculpted Vegan was born out of Constable’s desire to share her newfound knowledge with others. Today, it is the largest online vegan bodybuilding company in the world. “I figured that I probably wasn’t the only vegan out there trying to bulk up,” she recalls. “I had plenty of experience in internet marketing, business, health, and wellness, so I decided to start The Sculpted Vegan to help regular people build incredible bodies.”
Passionate about coaching
The Sculpted Vegan’s signature 18-month Sculpt and Shred program took the fitness world by storm, bringing in over $50,000 following launch. Today, Constable’s multi-million dollar company has expanded to offer 10 digital programs starting with the Quick-Fix 1-Week Shred.
For the more committed, there are also the 4- and 12-Week Shred programs, and the 8-Week Butt Camp. Constable’s other offerings include Buns and Guns, Burn Fat Like a Bodybuilder, and the hardcore Jailhouse Shred.
Realizing that some clients need extra attention to reach their fitness goals, Constable also offers one-on-one sessions with award-winning nutrition and bodybuilding coaches. And for those after a little inspiration, she hosts The Strong and Sculpted, a successful podcast that averages 200,000 downloads per month.
To facilitate access to her programs and a community of like-minded people, Constable is also planning to launch an app for professional and newbie vegan athletes. “It will be a one-stop-shop for buying and following fitness programs, getting coaching support, planning and tracking meals, and shopping for fitness wear.” In addition, the app will include an online learning platform – the Sculpted Vegan University – which will enable fitness enthusiasts to take courses on bodybuilding and nutrition.
To share her business knowledge, Constable has also launched The Million Dollar Mentor, a venture that allows her to coach businesswomen and fresh entrepreneurs on how to start and run million-dollar brands.
Next year, Constable is also planning to launch a certification program for personal trainers and coaches wishing to teach The Sculpted Vegan training methods. “I am passionate about coaching,” Constable says. “I am excited about being able to empower women to start their own businesses. I love to see them reach success and change other people’s lives for the better.”
Putting in the hard yards
Constable has displayed independence and determination from a very young age. And these traits are precisely what has seen her succeed as a bodybuilder and a businesswoman. “While I always felt loved by my parents, I had to learn to think for myself and support my two older sisters after we were sent to a boarding school. Even though I was the youngest, I was always the organized one and the shoulder to cry on” she says. “Today, I am an extremist. I go for what I want and I’m not afraid of hard work. Whatever you want in life, it’s going to take work.”
While Constable is always there for her clients, she is the first to tell them that the journey to a sculpted physique is not an easy one. “Fitness needs to be a regular part of a person’s daily routine. I always say this upfront to my clients. I tell them not to buy my programs unless they are willing to put in the hard yards,” she says. “When it comes to training, there is absolutely no room for excuses.”
And this also goes for reaching financial goals. “Women need to take responsibility not just for their physical and emotional well-being, but also for their economic future,” Constable says. “I realized early on that if I wanted to reach financial freedom, I would have to do it on my own. This doesn’t mean that other parts of my life have to suffer, it’s about finding the balance that works for you. The Sculpted Vegan is only the beginning. My next goal is making a billion dollars.”
