What started as a personal passion for creating thoughtful gifts has blossomed into Lovery, a brand dedicated to transforming everyday moments into memorable experiences. Founded in 2016 by CEO Faye Lynn and COO Leeat Kraus, Lovery was born out of their shared love for meaningful gifting. Today, the brand is celebrated for delivering curated experiences of relaxation and well-being, with each gift set meticulously crafted to cater to a range of tastes and occasions.
At Lovery, every gift is designed to be satisfying and sentimental, making moments memorable in the most beautiful way. The journey of Lovery began with Faye and Leeat’s simple yet profound idea: to craft personalized gifts that celebrate moments and foster deeper connections.
Faye recalls her early days of creating custom gifts with a smile: “I used to visit local stores like Bath & Body Works to pick out my favorite lotions, body mists, and lip glosses. I’d assemble these into gift sets, and everyone loved the idea. What started as a personal passion became Lovery.” Their love for giving soon evolved into a thriving business, where passion for self-care turned into custom gifts made from items collected from trusted boutiques and artisans.
Encouraged by the positive feedback and demand for more professional offerings, they decided to take Lovery to the next level. The brand now sources, curates, and assembles luxurious spa baskets and body care treatments, adhering to strict standards: cruelty-free, paraben-free, crafted from recycled materials, and featuring all-natural fragrances and pure essential oils. “We only include items we would use ourselves,” Faye affirms, underscoring the brand’s commitment to quality and integrity.
While Faye brought her personal touch to product selection and brand vision, Leeat, whose love language is giving gifts, finds fulfillment in sharing the joy of gifting with others. “Every gift we sell feels like I’m giving it myself. I’m sharing the joy and experience with our customers,” she shares. Each set is thoughtfully curated to cater to a diverse customer base, reflecting decades of practice and a deep understanding of what’s pleasing and pampering.
Lovery’s gifts are now available online, at fine retailers, and in select department stores nationwide. Each collection represents hours of meticulous sourcing and thoughtful design, ensuring presents that make recipients feel cherished, appreciated, and loved. Whether you’re brightening someone’s day, supporting a loved one through a tough time, or simply celebrating their specialness, Lovery offers a gift that suits any occasion or mood.
As Lovery expands its horizons, the founders are exploring new product lines and partnerships with renowned retailers to bring their unique offerings to a global audience. Leeat advises aspiring entrepreneurs, “Never give up. Challenges are inevitable, but perseverance is key. Believe in yourself and your vision.”
Discover the perfect gift for any occasion at lovery.com. Follow on Instagram @LoveryGifts and Tik Tok @lovery_gifts for the latest promos and new product releases.
