If you are reading this article anytime in 2020, you have witnessed the rarest of rare events from the documented human history. While we have archaeological evidence of civilizations that were destroyed by calamities, all such events were limited by area and we have barely any documented evidence of something that not only affected but stopped the entire world. Marco Valentinsig, the Italian Marketing genius suggests that this is probably the first time even for a disease to have brought the entire world to a standstill
Hoping that there is no second worldwide wave of the virus, Marco believes that the world is well within recovery mode and that the world has changed drastically too. He has experienced the world switch from all pre-pandemic strategies of indirect marketing to a time where everyone undertaking marketing activities to reach the end consumer directly.
“The world of product placement, sales strategy and marketing means has been hard reset and its like a fresh start of sorts. Digital has redefined the entire purchasing experience. Consumers world over have accepted digital solutions in a swift manner.”
Marco is the founder and the current chief executive of ‘BeLiked’, a new advertising firm based in northern Italy. The executives at Beliked develop strategies and oversee the content creation for promotional campaigns across all sections of media and even popular social media sites like Facebook, Twitter, Instagram, Linkedin, Houzz, etc.
Beliked provides each of its clients with a robust technical solution spearheaded by genius minds who weave their magic with tailor-made solutions that fit the requirements every time. In-turn providing swift and tangible solutions without eliminating the human touch from the marketing processes.
Marco further shares, “The sheer amount of work at hand is proof that the world has accepted digital means with open arms. While many players have been forced to take this step, there is little to suggest that we would see a decline in digital outreach even with the return of traditional retail and restoration of other supply chain mechanisms.”
